Dallas–Fort Worth
Small business web design, priced in the open.
Most small business owners have been quoted somewhere between $500 and $15,000 for what sounds like the same website, with no way to tell what the difference is. This page explains what actually drives the number, and where your money does the most work.
Why quotes vary so wildly
The spread is real, and it usually comes down to four things: how much of the work is templated versus built for you, whether anyone writes the content, whether ongoing support is included, and whether the person selling it will still be reachable in six months.
A $500 site is generally a template with your logo dropped in, your own text, and no support. That is not automatically wrong — for some businesses it is genuinely enough. But it is a different product from something built around how your customers actually decide, and the price difference is not markup, it is scope.
At the other end, five-figure quotes for a local service business are often paying for agency overhead — account managers, strategy decks, offices — rather than a materially better website.
What a small local business actually needs
Far less than most proposals suggest. In practice:
- Five to eight pages. Home, services, about, contact, and a page for each service that genuinely differs. More pages than that is usually padding.
- Speed on a phone. Worth more than any visual flourish, because it affects every visitor before they see anything else.
- Obvious contact. Tap-to-call and a short form. Long forms lose people; six fields is plenty.
- Real photos. Your work, your team, your vans. Stock photography of strangers in hard hats actively reduces trust.
- A live Google Business Profile. Free, and frequently more consequential than the website itself.
What you generally do not need at this stage: a blog nobody updates, a chatbot, animations, a customer portal, or an app.
Where to spend first
If money is tight, the order that usually produces the most return is not the order most agencies propose.
- Google Business Profile. Free. Often the first thing a customer sees, and frequently misconfigured.
- Contact paths on the site you already have. Cheap to fix, and a broken form is pure loss.
- Speed. Compressing images and removing unused scripts is often a few hours of work.
- Then the rebuild — if the audit shows the current site is genuinely holding you back rather than merely looking dated.
We will tell you when a rebuild is not the right next step, even though the rebuild is the larger invoice. A client who spends $300 on the right thing and sees the phone ring is worth more to us than one who spends $3,000 on the wrong thing and doesn't.
Across the Metroplex
We work throughout Dallas–Fort Worth — Fort Worth, Dallas, Arlington, Keller, Haslet, Southlake, Grapevine, Denton and the surrounding suburbs. The work is broadly the same wherever you are; what changes is the competition and how far your service area realistically stretches.
Questions we get asked
What should a small business website cost?
Roughly $1,000–$5,000 to build for a straightforward local business, plus a monthly amount for hosting, maintenance and support. Ours starts at $995 setup plus $149 a month. Much cheaper usually means you supply the labour or go without support.
Is a Facebook page enough?
It helps, but you do not own it, it rarely surfaces for commercial searches, and it can be restricted without notice. For most local businesses the answer is both, with the website as the destination you control.
Can you fix my existing site instead?
Often, and it is frequently the better value. If the foundations are sound, fixing speed, contact paths and your Google listing costs less than a rebuild. The audit tells us which applies.
Do you lock me into a contract?
No. Cancel monthly plans with 30 days' notice and keep the domain, site and data.
How many pages do I need?
Usually five to eight. One strong page per service beats a dozen thin ones, and it ranks better too.
Related
- Fort Worth web design — if you're specifically in Fort Worth
- Local SEO in Fort Worth — getting found once the site is right
- Full pricing — what each package includes
- The free audit — where we would start with your business
Not sure what you need yet?
That's what the audit is for. We look at what you have, tell you what's worth fixing and in what order, and you decide what to do with it. No cost, no follow-up sequence.
Get a Free Digital Audit